Yip takes a holistic approach to building products and teams that excel.
Product development is inherently messy and complicated, because it requires people, who are inherently messy and complicated. The true design process begins long before ideating around a new product or feature set — it begins with designing how a group of people, with the right combination of skills, will efficiently move through a thoughtful design process. Your product is a visible manifestation of how well the people creating it are working together. Product therapy uncovers team and product strengths and weaknesses, identifies end-user friction points, and creates metric-based performance goals for the team and product to thrive under
Products and product teams at all stages and sizes can benefit from a fresh pair of eyes and a few extra hands. We’re open to working with teams in a variety of capacities.
Full audit of existing product, process, and product team
Implementation of new processes with user-centric metrics
Product, feature, and design strategy
identification of white space in product team skills set and participation in hiring process
““When you work with someone who people stand behind, it teaches you a lot about leadership. Anna brings out the best in the people around her to ship the best products. She cares, she listens and executes. A true leader. ””