Yip takes a holistic approach to building products and teams that excel.
Product development is inherently messy and complicated, because it requires people, who are inherently messy and complicated. Your product is a visible manifestation of how well the people creating it work together. Yip uncovers your team and product’s strengths and weaknesses, identifies end-user friction points, and creates metric-based performance goals for the team and product to thrive under.
We’re open to working with teams in a variety of capacities:
Full audit of existing product, process, and product team
Implementation of new processes with user-centric metrics
Product, feature, and design strategy
Identification of white space in product team skills set and participation in hiring process
“When you work with someone who people stand behind, it teaches you a lot about leadership. Anna brings out the best in the people around her to ship the best products. She cares, she listens and executes. A true leader. ”
“Anna was instrumental in bootstrapping the UX function at our company. She quickly learned about our product and users, and integrated seamlessly with our team to find elegant and effective solutions to our design challenges. Anna also helped us find the perfect fit for our lead designer, leading us through a successful recruiting and hiring process, with attention to interpersonal and technical skills as well as culture fit.”
